How AI tools in Google Workspace benefits marketing
With generative AI tools in Workspace you can quickly craft messaging, evaluate large amounts of information, summarize documents or emails, and automate regular tasks. This gives marketers time to focus on higher value strategic and creative elements of their work.
Helps you write
With Gemini, you can quickly create first drafts of emails, blog posts, business proposals, ad copy and more.
Gemini in Gmail can also quickly summarize emails and craft replies.
Helps you create images
“Help me visualize” in Google Slides allows you to enter a simple prompt to generate a custom image. You can further customize by using “Add a style” to create visuals that feel on-brand and complement your messaging in exciting new ways.
Helps you organize
With just a few words, Gemini in Sheets can help you quickly create a project tracker for your upcoming campaign launch or any other project.
Helps you connect
Gemini in Meet helps you look and sound your best on customer or agency calls and can even help translate the conversation across multiple languages.
High impact use cases of generative AI in marketing
Improving campaign performance
Use generative AI to analyze campaign performance, identify improvement areas, and craft iterations for A/B testing.
Lowering content creation costs
Use generative AI to quickly create a first draft and increase your output without having to scale up your resources.
Deliver personalization at scale
Craft targeted, personalized messaging with generative AI’s ability to analyze large amounts of customer data.
Discover more with our latest Gemini resources
AI TOOLS
Learn how AI tools in Workspace can inspire and boost productivity.
Generative AI is just like any other marketing tool in that it has benefits and limitations:
Generative AI can help marketers save time, automating tasks like generating meeting and email summaries, data analysis, and content creation.
You’ll still need to fact check AI-generated content, as a generative AI platform is only as knowledgeable as the data used to train it.
Generative AI can assist with understanding customer behaviors and improving ad targeting based on historical campaign data.
Generative AI is best used for repetitive tasks, giving marketers more time to exercise their creativity when crafting marketing campaigns and strategies.
Because generative AI collects and analyzes large data sets based on customer behaviors, it’s important to be transparent about data collection and protection measures to reassure customers their information is safe.
With Google AI, we’ve reaffirmed our commitment to protect user data and privacy. Your privacy is our priority. Your Google Workspace content–including emails, documents, recordings, and more– will not be shared with other users without permission. We never sell, delete, or export your data. Additionally, while you may use Google Workspace and Gemini to generate your own ad campaigns, Google does not collect, scan, or use your content in Google Workspace services for advertising purposes.
Generative AI can help sales and marketing professionals save time and be more productive at every stage of an engagement. Generative AI can be used to create RFPs and nurture leads with more personalized content. It can be used to create sales materials, email marketing assets, and summarize meeting notes with clear takeaways and identifying follow-up opportunities. It can also help generate long-form and short-form content for marketing campaigns, analyze data to inform customer segments, and help to measure and improve campaign performance.
Generative AI can be used to tackle a variety of marketing tasks, including content creation and personalization, as well as analyzing customer behaviors and campaign performance.
