Ícono del producto de la app de Google Gemini

Introducción a la creación de instrucciones

Un manual de inicio rápido para crear instrucciones eficaces

Atención al cliente

Como profesional de atención al cliente, te esfuerzas por proporcionar un servicio que sea eficiente de manera sencilla, siempre agradable y sostenido por un equipo proactivo y útil. 

En esta sección, se te proporcionan maneras sencillas de integrar instrucciones en tus tareas cotidianas.

Primeros pasos

Primero, revisa las sugerencias generales sobre redacción de instrucciones en la sección “Cómo escribir instrucciones eficaces”.

Cada instrucción que aparece abajo se presenta con una situación asociada que sirve de inspiración en cuanto a cómo puedes usar Gemini para Google Workspace. En el ejemplo de iteración de instrucciones, se muestra cómo escribir instrucciones adicionales para complementar la respuesta inicial que se generó.

Ejemplo de iteración de instrucciones
Caso de uso:
Crea borradores de comunicaciones para clientes

Eres un representante del servicio de atención al cliente responsable de responder directamente las consultas y dudas de los clientes. Acabas de recibir un correo electrónico de un cliente que recibió bienes dañados. Abres un nuevo documento de Google y haces clic en Ayúdame a escribir para darle una instrucción a Gemini en Documentos. Escribe lo siguiente:

  • Leyenda
  • Arquetipo
  • Tarea
  • Contexto
  • Formato
Help me craft an empathetic email response.
I am a customer service representative,
and I need to create a response to a customer complaint.
The customer ordered a pair of headphones that arrived damaged. They’ve already contacted us via email and provided pictures of the damage. I’ve offered a replacement, but they’re requesting an expedited shipping option that isn’t typically included with their order.
Include a paragraph that acknowledges their frustration and three bullet points with potential resolutions.
Help me craft an empathetic email response.
I am a customer service representative,
and I need to create a response to a customer complaint.
The customer ordered a pair of headphones that arrived damaged. They’ve already contacted us via email and provided pictures of the damage. I’ve offered a replacement, but they’re requesting an expedited shipping option that isn’t typically included with their order.
Include a paragraph that acknowledges their frustration and three bullet points with potential resolutions.
Se copió en el portapapeles
Gemini en Documentos
Gemini en Documentos escribe el texto del borrador de correo electrónico para el representante del servicio de atención al cliente.

Te gusta el correo electrónico que creó Gemini en Documentos, así que seleccionas Insertar. Sin embargo, quieres intercambiar ideas sobre formas de resolver el problema sin ofrecer el envío rápido. Creas instrucciones seleccionando Ayúdame a escribir. Escribes lo siguiente:

  • Leyenda
  • Tarea
  • Contexto
Suggest 10 alternative options
in place of expedited shipping to resolve the customer’s frustration about receiving the damaged package.
Suggest 10 alternative options
in place of expedited shipping to resolve the customer’s frustration about receiving the damaged package.
Se copió en el portapapeles
Gemini en Documentos
Gemini en Documentos escribe el texto del borrador de correo electrónico para el representante del servicio de atención al cliente.

Estas 10 sugerencias son útiles. Haces clic en Insertar para agregar el texto en tu borrador.

Ejemplos de casos de uso

Gerente o representante del servicio de atención al cliente
Caso de uso:
Responde a problemas complejos de los clientes usando documentos de Preguntas frecuentes

Un cliente se comunicó contigo porque tiene una pregunta compleja y con distintas partes. Debes encontrar y usar información que se encuentra en varios documentos para brindar una respuesta precisa. Le das una instrucción a Gemini en el panel lateral de Drive. Escribes lo siguiente:

Summarize information about [product name] including the product’s specific [return policy], [ingredients], and [certifications].
Summarize information about [product name] including the product’s specific [return policy], [ingredients], and [certifications].
Se copió en el portapapeles
Gemini en Drive

Gemini muestra un resumen y vínculos a archivos correspondientes, en los que puedes hacer clic directamente desde el panel lateral. Lees la información antes de volver al correo electrónico para generar una respuesta para el cliente. Abres el mensaje, le das una instrucción a Gemini en el panel lateral de Gmail y etiquetas los archivos correspondientes escribiendo @nombre del archivo. Escribes lo siguiente:

Generate a response to the customer question about our [return policy] and [product certifications] based on @[Customer FAQ Document]. Use a helpful and professional tone.
Generate a response to the customer question about our [return policy] and [product certifications] based on @[Customer FAQ Document]. Use a helpful and professional tone.
Se copió en el portapapeles
Gemini en Gmail
Caso de uso:
Estandariza los marcos de trabajo de comunicaciones

Eres el gerente de un equipo de atención al cliente. Debes crear recursos escalables para estandarizar las comunicaciones con tu equipo. Abres un nuevo documento de Google. Para buscar ideas, le das una instrucción a Gemini en el panel lateral de Documentos. Escribes lo siguiente:

Draft templates for three different types of customer communication. Create templates for apology emails, order confirmation messages, and thank you notes for loyal customers. Keep each template to one paragraph and use a friendly tone.
Draft templates for three different types of customer communication. Create templates for apology emails, order confirmation messages, and thank you notes for loyal customers. Keep each template to one paragraph and use a friendly tone.
Se copió en el portapapeles
Gemini en Documentos

En las plantillas sugeridas, encontrarás un punto de partida para empezar a editar y personalizar con elementos coherentes con las políticas y la marca de tu empresa. Ahora quieres detallar las prácticas recomendadas de comunicación de tu equipo para el proceso de capacitación. Abres un nuevo documento y le das una instrucción a Gemini en Documentos. Escribes lo siguiente:

Craft a list of customer communication best practices that can be used to train new team members. Outline three sections, including how to handle happy customer inquiries, neutral customer inquiries, and dissatisfied customer inquiries.
Craft a list of customer communication best practices that can be used to train new team members. Outline three sections, including how to handle happy customer inquiries, neutral customer inquiries, and dissatisfied customer inquiries.
Se copió en el portapapeles
Gemini en Documentos

También quieres apoyar al equipo con lenguaje estandarizado que puedan usar cuando interactúan con clientes en llamadas telefónicas. Le das una instrucción a la app de Gemini:

I am a [customer service manager]. I am trying to create standardized language that the team can use when interacting with customers on phone calls. Generate templates for common call openings, greetings, and closures for a customer service representative at a retail store. These templates should allow for personalization with customer details. The goal is to ensure consistency and professionalism while allowing for differentiation with specific customer information.
I am a [customer service manager]. I am trying to create standardized language that the team can use when interacting with customers on phone calls. Generate templates for common call openings, greetings, and closures for a customer service representative at a retail store. These templates should allow for personalization with customer details. The goal is to ensure consistency and professionalism while allowing for differentiation with specific customer information.
Se copió en el portapapeles
App de Gemini
Caso de uso:
Mejora la atención al cliente

Notaste un repunte en reclamos de los clientes. Necesitas colaborar con otros departamentos para abordar problemas recurrentes. Le das una instrucción a Gemini en Gmail. Escribes lo siguiente:

Draft an email to my colleagues proposing a meeting to discuss customer experience improvement initiatives. Request that marketing, sales, and product stakeholders meet in the next week to get a clear sense of roles and responsibilities.
Draft an email to my colleagues proposing a meeting to discuss customer experience improvement initiatives. Request that marketing, sales, and product stakeholders meet in the next week to get a clear sense of roles and responsibilities.
Se copió en el portapapeles
Gemini en Gmail

Haces modificaciones en el mensaje de correo electrónico y lo envías a tus colegas. Ahora quieres crear una hoja de cálculo para hacer un seguimiento del progreso de esta iniciativa interdepartamental. Abres una hoja de cálculo de Google y le das una instrucción a Gemini en el panel lateral de Hojas de cálculo**.** Escribes lo siguiente: 

Create a table to track the progress and impact of different customer experience improvement tactics using relevant metrics, including support ticket volume and priority level (high, medium, low).
Create a table to track the progress and impact of different customer experience improvement tactics using relevant metrics, including support ticket volume and priority level (high, medium, low).
Se copió en el portapapeles
Gemini en Hojas de cálculo
Especialista en asistencia al cliente
Caso de uso:
Analiza los comentarios de los clientes

Tienes una hoja de cálculo en la que se hace un seguimiento de los comentarios de los clientes. Quieres analizarla y pensar posibles causas de las tendencias. Chateas con la app de Gemini. Subes el archivo y escribes lo siguiente:

I am a customer support specialist. Using the attached spreadsheet, identify trends and patterns in our [customer feedback] by [category] over [time period]. Identify areas where [customer outreach] has increased significantly and investigate potential reasons.
I am a customer support specialist. Using the attached spreadsheet, identify trends and patterns in our [customer feedback] by [category] over [time period]. Identify areas where [customer outreach] has increased significantly and investigate potential reasons.
Se copió en el portapapeles
App de Gemini
Caso de uso:
Habilita el autoservicio para clientes

En los comentarios de los clientes, se repite de manera constante que los lineamientos de las políticas de devoluciones no son claros. Abres un documento en el que se indican las políticas de devoluciones, reembolsos y créditos de la tienda. Le das una instrucción a Gemini en Documentos seleccionando Ayúdame a escribir. Escribes lo siguiente:

Summarize this content to write a clear and concise product return policy and outline 5 steps for customers to take in sequential order.
Summarize this content to write a clear and concise product return policy and outline 5 steps for customers to take in sequential order.
Se copió en el portapapeles
Gemini en Documentos

Te gusta que los pasos sean tan simples. Repites el proceso para la política de reembolsos y la de créditos de la tienda. Ahora quieres usar el contenido simplificado recientemente para crear una entrada de blog para los clientes. Usando tu documento de Google con la orientación escrita recientemente, le das una instrucción a Gemini en Documentos de Google. Escribes lo siguiente:

Take this content and turn it into a short blog with the title “Resolve Common Issues Without Agent Assistance.” Have separate sections for our return policy, our refund policy, and our store credit policy.
Take this content and turn it into a short blog with the title “Resolve Common Issues Without Agent Assistance.” Have separate sections for our return policy, our refund policy, and our store credit policy.
Se copió en el portapapeles
Gemini en Documentos

Ahora quieres crear una plantilla de correo electrónico que el equipo pueda usar cuando reciban preguntas de los clientes en relación con estas tres áreas. Abres un nuevo documento de Google y le das una instrucción a Gemini en Documentos usando Ayúdame a escribir. Escribes lo siguiente: 

Draft an email template to a customer that highlights self-service resources referencing [blog link] for [support issues]. Thank the customer for their business and assure them of our commitment to meeting their needs.
Draft an email template to a customer that highlights self-service resources referencing [blog link] for [support issues]. Thank the customer for their business and assure them of our commitment to meeting their needs.
Se copió en el portapapeles
Gemini en Documentos
Caso de uso:
Realiza una investigación de las opiniones de los clientes

Quieres enviar un correo electrónico a un cliente insatisfecho para intentar arreglar la situación. Abres un correo electrónico que incluye el reclamo de un cliente. Le das una instrucción a Gemini en Gmail seleccionando Ayúdame a escribir. Escribes lo siguiente:

Request a follow-up conversation on [date] at [time] with this customer who provided negative feedback to understand their concern and offer resolutions. Include example solutions.
Request a follow-up conversation on [date] at [time] with this customer who provided negative feedback to understand their concern and offer resolutions. Include example solutions.
Se copió en el portapapeles
Gemini en Gmail

El borrador de la respuesta es un buen comienzo, pero quieres definir mejor la redacción. Iteras dándole una instrucción a Gemini en Gmail usando Definir mejor y Desarrollar. Luego, quieres crear una encuesta breve que puedas enviar después de cada llamada de seguimiento con los clientes. Abres un nuevo documento de Google y le das una instrucción a Gemini en Documentos. Escribes lo siguiente:

Create five different questions to customers who have just spoken to an agent on the phone. Questions should gauge how effective the call was, if the customer’s concern was addressed, and if they would recommend our business to others.
Create five different questions to customers who have just spoken to an agent on the phone. Questions should gauge how effective the call was, if the customer’s concern was addressed, and if they would recommend our business to others.
Se copió en el portapapeles
Gemini en Documentos

Estrella de Gemini

Gemini at Work

Explora los recursos seleccionados, que incluyen desde orientación para escribir instrucciones hasta historias de clientes y mucho más, y descubre cómo aprovechar Gemini para Google Workspace al máximo.

Más información

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I would like to receive newsletters from Google Cloud and Workspace.

Sign me up to receive news, product updates, event information and special offers about Google Cloud from Google.

I understand my personal data will be processed in accordance with Google’s Privacy Policy.

أريد تلقّي نشرات إخبارية من Google Cloud وWorkspace

أدرك أن بياناتي الشخصية ستتم معالجتها بما يتوافق مع سياسة خصوصية Google.

I would like to receive newsletters from Google Cloud and Workspace.

Sign me up to receive news, product updates, event information and special offers about Google Cloud from Google.

I understand my personal data will be processed in accordance with Google’s Privacy Policy.

I would like to receive newsletters from Google Cloud and Workspace.

Sign me up to receive news, product updates, event information and special offers about Google Cloud from Google.

I understand my personal data will be processed in accordance with Google’s Privacy Policy.

I would like to receive newsletters from Google Cloud and Workspace.

Sign me up to receive news, product updates, event information and special offers about Google Cloud from Google.

I understand my personal data will be processed in accordance with Google’s Privacy Policy.

I would like to receive newsletters from Google Cloud and Workspace.

Sign me up to receive news, product updates, event information and special offers about Google Cloud from Google.

I understand my personal data will be processed in accordance with Google’s Privacy Policy.

Chci dostávat zpravodaje ze služeb Google Cloud a Workspace
Jeg vil gerne modtage nyhedsbreve fra Google Cloud og Workspace

Jeg er indforstået med, at mine personoplysninger behandles i overensstemmelse med Googles privatlivspolitikker.

Ich möchte Newsletter von Google Cloud und Google Workspace erhalten.

Ich bin damit einverstanden, dass meine personenbezogenen Daten gemäß der Datenschutzerklärung von Google verarbeitet werden.

I would like to receive newsletters from Google Cloud and Workspace.
I would like to receive newsletters from Google Cloud and Workspace.

Sign me up to receive news, product updates, event information and special offers about Google Cloud from Google.

I understand my personal data will be processed in accordance with Google’s Privacy Policy.

I would like to receive newsletters from Google Cloud and Workspace

I understand my personal data will be processed in accordance with Google’s Privacy Policy.

Quiero recibir boletines informativos de Google Cloud y Workspace

Acepto que mis datos personales se procesen de acuerdo con la Política de Privacidad de Google.

Quiero recibir newsletters de Google Cloud y Workspace

Acepto que mis datos personales se traten de acuerdo con la Política de Privacidad de Google.

I would like to receive newsletters from Google Cloud and Workspace.

Sign me up to receive news, product updates, event information and special offers about Google Cloud from Google.

I understand my personal data will be processed in accordance with Google’s Privacy Policy.

I would like to receive newsletters from Google Cloud and Workspace.

Sign me up to receive news, product updates, event information and special offers about Google Cloud from Google.

I understand my personal data will be processed in accordance with Google’s Privacy Policy.

I would like to receive newsletters from Google Cloud and Workspace.
Haluan saada Google Cloudin ja Workspacen uutiskirjeitä

Ymmärrän, että henkilökohtaista dataani käsitellään Googlen tietosuojakäytännön mukaisesti.

I would like to receive newsletters from Google Cloud and Workspace.
Je souhaite recevoir les newsletters de Google Cloud et Workspace

Je comprends que mes données à caractère personnel seront traitées conformément aux Règles de confidentialité de Google.

I would like to receive newsletters from Google Cloud and Workspace.

Sign me up to receive news, product updates, event information and special offers about Google Cloud from Google.

I understand my personal data will be processed in accordance with Google’s Privacy Policy.

I would like to receive newsletters from Google Cloud and Workspace.

Sign me up to receive news, product updates, event information and special offers about Google Cloud from Google.

I understand my personal data will be processed in accordance with Google’s Privacy Policy.

I would like to receive newsletters from Google Cloud and Workspace.
I would like to receive newsletters from Google Cloud and Workspace.

Sign me up to receive news, product updates, event information and special offers about Google Cloud from Google.

I understand my personal data will be processed in accordance with Google’s Privacy Policy.

Szeretnék hírleveleket kapni a Google Cloudtól és a Workspace-től
Saya ingin menerima newsletter dari Google Cloud dan Workspace

Saya memahami bahwa data pribadi saya akan diproses sesuai Kebijakan Privasi Google.

I would like to receive newsletters from Google Cloud and Workspace.

Sign me up to receive news, product updates, event information and special offers about Google Cloud from Google.

I understand my personal data will be processed in accordance with Google’s Privacy Policy.

Desidero ricevere newsletter da Google Cloud e Workspace

Ho compreso che i miei dati personali verranno trattati conformemente alle Norme sulla privacy di Google.

אני רוצה לקבל ניוזלטרים מ-Google Cloud ומ-Workspace

ברור לי שהמידע האישי שלי יעובד בהתאם למדיניות הפרטיות של Google.

Google Cloud と Workspace のニュースレターの受信を希望する

私は、私の個人情報が Google のプライバシー ポリシーに沿って取り扱われることを理解しています。

I understand my personal data will be processed in accordance with Google’s Privacy Policy.

I would like to receive newsletters from Google Cloud and Workspace.

Sign me up to receive news, product updates, event information and special offers about Google Cloud from Google.

I understand my personal data will be processed in accordance with Google’s Privacy Policy.

I would like to receive newsletters from Google Cloud and Workspace.

Sign me up to receive news, product updates, event information and special offers about Google Cloud from Google.

I understand my personal data will be processed in accordance with Google’s Privacy Policy.

Google Cloud 및 Workspace의 뉴스레터를 수신합니다.
Campo obligatorio

Google 개인정보처리방침에 따라 Google Cloud가 아래와 같이 내 개인정보를 수집, 사용 및 보유하는 데 동의합니다. 귀하가 이에 부동의하는 경우, 본 요청을 위한 절차를 더 진행하실 수 없습니다.

  • 수집되는 항목: (영업 전문가에게 문의, 자료신청 또는 이벤트등록) 이름, 직무, 이메일, 회사 전화번호, 회사 정보, 국가; (뉴스레터 구독 시) 이름, 직무, 회사 이메일, 국가

  • 수집 및 이용 목적 : 문의 처리 및 마케팅 커뮤니케이션 수행

  • 보유 및 이용 기간 : 문의 처리 및 마케팅 커뮤니케이션 종료 시까지 또는 법적 의무 또는 제한된 사업 목적상 필요한 경우 (자세한 내용은 위 개인정보처리방침 참조)

I agree that Google Cloud will collect, use and retain my personal data as below in accordance with Google's Privacy Policy. If you do not agree with this, you cannot proceed further with this request.

  • Collected Items: (for contact to our sales specialist, gated content or event registration) name, job title, company email, business mobile phone, company information, country; (for newsletter subscription) name, job title, company email, country

  • Purpose of collection and use: handling inquiry and conducting marketing communications.

  • Retention and use period: until the end of the inquiry process and marketing communications, or as necessary for legal obligations or limited business purposes (see above privacy policy for more details).

I would like to receive newsletters from Google Cloud and Workspace.

Sign me up to receive news, product updates, event information and special offers about Google Cloud from Google.

I understand my personal data will be processed in accordance with Google’s Privacy Policy.

I would like to receive newsletters from Google Cloud and Workspace.

Sign me up to receive news, product updates, event information and special offers about Google Cloud from Google.

I understand my personal data will be processed in accordance with Google’s Privacy Policy.

I would like to receive newsletters from Google Cloud and Workspace.

Sign me up to receive news, product updates, event information and special offers about Google Cloud from Google.

I understand my personal data will be processed in accordance with Google’s Privacy Policy.

I would like to receive newsletters from Google Cloud and Workspace.

Sign me up to receive news, product updates, event information and special offers about Google Cloud from Google.

I understand my personal data will be processed in accordance with Google’s Privacy Policy.

I would like to receive newsletters from Google Cloud and Workspace.

Sign me up to receive news, product updates, event information and special offers about Google Cloud from Google.

I understand my personal data will be processed in accordance with Google’s Privacy Policy.

I would like to receive newsletters from Google Cloud and Workspace.

Sign me up to receive news, product updates, event information and special offers about Google Cloud from Google.

I understand my personal data will be processed in accordance with Google’s Privacy Policy.

Ik wil graag nieuwsbrieven van Google Cloud en Workspace ontvangen

Ik begrijp dat mijn persoonsgegevens worden verwerkt in overeenstemming met het Privacybeleid van Google.

Jeg ønsker å motta nyhetsbrev fra Google Cloud og Workspace

Jeg forstår at mine personopplysninger vil bli behandlet i henhold til Googles personvernregler.

Chcę otrzymywać newslettery od Google Cloud i Workspace

Rozumiem, że moje dane osobowe będą przetwarzanie zgodnie z polityką prywatności Google.

Quero receber newsletters do Google Cloud e do Workspace

Entendo que meus dados pessoais serão processados de acordo com a Política de Privacidade do Google.

Quero receber newsletters do Google Cloud e Workspace

Compreendo que os meus dados pessoais serão processados de acordo com a Política de Privacidade da Google.

I would like to receive newsletters from Google Cloud and Workspace.
Я хочу получать рассылку о Google Cloud и Workspace

Я понимаю, что мои персональные данные будут обрабатываться в соответствии с Политикой конфиденциальности Google.

I would like to receive newsletters from Google Cloud and Workspace.

Sign me up to receive news, product updates, event information and special offers about Google Cloud from Google.

I understand my personal data will be processed in accordance with Google’s Privacy Policy.

I would like to receive newsletters from Google Cloud and Workspace.

Sign me up to receive news, product updates, event information and special offers about Google Cloud from Google.

I understand my personal data will be processed in accordance with Google’s Privacy Policy.

I would like to receive newsletters from Google Cloud and Workspace.
Jag vill få nyhetsbrev från Google Cloud och Workspace

Jag är medveten om att mina personuppgifter behandlas enligt Googles integritetspolicy.

I would like to receive newsletters from Google Cloud and Workspace.

Sign me up to receive news, product updates, event information and special offers about Google Cloud from Google.

I understand my personal data will be processed in accordance with Google’s Privacy Policy.

I would like to receive newsletters from Google Cloud and Workspace.

Sign me up to receive news, product updates, event information and special offers about Google Cloud from Google.

I understand my personal data will be processed in accordance with Google’s Privacy Policy.

I would like to receive newsletters from Google Cloud and Workspace.

Sign me up to receive news, product updates, event information and special offers about Google Cloud from Google.

I understand my personal data will be processed in accordance with Google’s Privacy Policy.

ฉันต้องการรับจดหมายข่าวจาก Google Cloud และ Workspace

ฉันเข้าใจว่าข้อมูลส่วนตัวของฉันจะได้รับการประมวลผลตามนโยบายความเป็นส่วนตัวของ Google

I would like to receive newsletters from Google Cloud and Workspace.
Google Cloud ve Workspace bültenlerini almak istiyorum

Kişisel verilerimin Google'ın Gizlilik Politikası'na uygun olarak işleneceğini anlıyorum.

Я хочу отримувати інформаційні листи від Google Cloud і Workspace

Я розумію, що мої персональні дані оброблятимуться відповідно до Політики конфіденційності Google.

I would like to receive newsletters from Google Cloud and Workspace.

Sign me up to receive news, product updates, event information and special offers about Google Cloud from Google.

I understand my personal data will be processed in accordance with Google’s Privacy Policy.

Tôi muốn nhận bản tin của Google Cloud và Workspace

Tôi hiểu rằng dữ liệu cá nhân của tôi sẽ được xử lý theo Chính sách quyền riêng tư của Google.

我希望收到 Google Cloud 和 Workspace 的最新简报

我理解,我的个人数据将根据 Google 隐私政策进行处理。

我想接收 Google Cloud 和 Workspace 的通訊

我了解我的個人資料將根據 Google 私隱權政策進行處理。

我想收到 Google Cloud 和 Workspace 電子報

我瞭解 Google 會依據其《隱私權政策》處理我的個人資料。